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It wants permission to advertise to you, and get you back in the Spotify app.

And, by the way, they'll also use it to promote 'artists you might like.' This immediately gets back to the issues I expressed above-Spotify's ulterior motive for notifying you of new content is the hope that you will also want to listen to other new content that you didn't actually ask for. Rather, Spotify has a single notification control for all artists (meaning music and podcasts) you follow. You see, 'following' a podcast on Spotify doesn't subscribe you to notifications about new episodes of that show, oh no. This seems almost fundamental to the podcast app experience. Take, for example, simply getting notified if there's a new episode of your favorite show. Here is the complete list of options available in Spotify once you follow a podcast. But it was that first time I heard an unfamiliar voice talking to me about Squarespace that I had a feeling things were changing. Reading ads sucks! I speak as someone who has read ads. While I find it a bit sad that most of the ad reads are often no longer done by the hosts themselves and are instead programmatic Spotify ads, I understand that this is a business, and the hosts have limited time to devote to this sort of thing. This almost certainly gets LPN a lot more money and affords it access to much bigger spenders, all while increasing the brand value of the show itself. I've already seen the obvious effects-the show has moved up from online direct-to-consumer products like Quip toothbrushes to virtual advertising juggernauts like the Epic Games Store (and, uh, Trolli gummy worms. On various streams, the hosts of LPOTL have said that Spotify is allowing them to move away from their current ad network partner, which is winding down, to Spotify's lineup of advertisers, which almost certainly means more money. Broadly speaking, I'm still supportive of that move today.

Spotify podcasts subscriptionssteele streetjournal